CNBC Article: How financial planning differs for entrepreneurs

April 21, 2018

A great article (reposted below) from CNBC and regarding financial planning for entrepreneurs

Key Points
  • Once an entrepreneur’s new business venture is up and running, a well-constructed financial plan should be put in place to meet personal goals.
  • An entrepreneur’s financial plan differs in many ways from one for a non-entrepreneur.
  • How entrepreneurs compensate themselves — via wages or profit distributions — impacts what they pay in Social Security and Medicare taxes.
  • Other differences include benefits and exit strategies, risk assessment and how to achieve both business and personal goals.

I understand the attraction and challenges of entrepreneurship. I am also acutely aware of how financial planning for entrepreneurs is different. In college I went to Mexico to study Spanish and paid for most of the cost by buying American candy in bulk and selling it to other students. In my working career I’ve spent more time working for myself than working in a corporation.

Financial planning for entrepreneurs can be more difficult. But being an entrepreneur has many payoffs. Retiring years before “normal” retirement age, starting another business or only working on things that are really interesting to them personally are all things clients who have entrepreneurial goals can achieve. But you need a financial plan to attain those payoffs.

Planning in the early stage of an entrepreneurial venture is more focused on the business and improving cash flow than it is on personal financial planning. But once the business is up and running, if you’re an entrepreneur, there are still a number of ways in which your plan differs from a plan for a non-entrepreneur. Here are some of the ways that financial planning for entrepreneurs is different.

Tax planning

You’ve got a number of options with regards to tax reduction. Assuming you’re the owner of the business, you have to make a number of different choices that will impact your tax bill. Whether to have an employer-sponsored retirement plan and if so, what type, will determine how much income you can shelter from tax.

How you choose to compensate yourself — via wages or profit distributions — can impact the amount you pay in tax for Social Security and Medicare.

More from Advisor Insight:

Why investors can’t gauge their own risk tolerance
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Lastly, what you can write off as a business expense will impact taxes, too, although this is much less important than many first-time business owners assume.

You choose benefits

When working for an employer, and particularly a large employer, you often have a full array of benefits. Health-care and retirement plans are typically the biggest benefits, but many employers offer group life and disability insurance, as well. When you become the employer, you choose the benefits. In most instances, federal law requires you must offer your employees the same types of benefits you receive through your company.

Insurance typically plays a role in a personal financial plan, so we often recommend that entrepreneurs who don’t have benefits via their company purchase them on their own.

Risk management

The start-up phase for most businesses is fairly risky, as personal cash flow is negative and, in many instances, you may find yourself funding the business personally. Furthermore, if you’ve taken on debt which you’ve personally guaranteed to get things up and running, you could lose more than just your business. But once the business is up and running and cash flow reaches a desired level, being an entrepreneur can be less risky than being an employee.

Most entrepreneurs have many customers, and the chance that revenue will go to zero is low. Employees, on the other hand, have one customer — their employer — and they either have their job or they don’t. Owners of established businesses often need a smaller emergency fund than those that work for others and draw similar compensation.

Exit strategy

For many entrepreneurs, one of the primary motivations in starting their own business is the payoff when their business is sold. When we begin working with entrepreneurs, one of the first questions we ask is whether they have an exit strategy and, if so, what they expect to net from the strategy.

In many instances, this payoff is a key part of the financial plan. But some of our entrepreneur clients are able to save enough while running the business to meet their financial goals. When that’s the case, the payoff on the sale of the business can be transformative, allowing the client to consider options they’d never previously thought possible.

Achieving personal and business financial goals

I know from personal experience that it can take a few years for the trajectory of a new business to become clear. Until that happens, it can be difficult to construct a plan to meet your personal financial goals. However, once the dust does settle, financial planning for entrepreneurs is key, as it will help you understand how to translate business success into attainment of personal financial goals.

(Editor’s Note: This article originally appeared on

— By Micah Porter, owner and president, Minerva Planning Group


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